Skip to content
Cloud23

Service

Service Cloud and Contact Centre Transformation

Cloud23 transforms service operations and contact centres on Salesforce Service Cloud, unifying channels, case management, knowledge and telephony into a single agent workspace.

Salesforce Service Cloud is Salesforce's customer service platform: case management, omni-channel routing, knowledge management, telephony integration and automation brought together in a single agent workspace. Cloud23 implements Service Cloud and transforms the operation around it, redesigning routing, processes, knowledge and reporting so the contact centre improves rather than simply changing software.

Contact centre transformation is operational work as much as technical work. Which channels you offer, how work is routed and prioritised, what agents see when a customer connects, and what supervisors can measure all matter more than any individual feature. Our consultants work through those questions with your operations leaders before configuration begins, drawing on delivery experience across banking, insurance and other service-intensive industries.

Service Cloud is also where enterprise AI meets the front line first. A well-structured Service Cloud implementation, with clean case data, a maintained knowledge base and clear processes, is the prerequisite for Einstein capabilities and Agentforce agents that actually help. We design with that path in mind from day one.

What you get

Deliverables

  • Service operating-model assessment

    A baseline of channels, volumes, routing, handle times and agent experience, with a prioritised view of what the transformation should fix first.

  • Service Cloud solution design

    Channel strategy, routing and queue design, case model, escalation paths and reporting requirements captured as an agreed blueprint.

  • Configured Service Cloud org

    Omni-channel routing, case management, entitlements and macros configured and tested, with automation applied where it removes real effort.

  • Telephony and channel integration

    CTI or Service Cloud Voice integration with your telephony platform, plus email, chat, messaging and social channels as the strategy requires.

  • Knowledge base and article model

    A structured knowledge base with ownership and review processes, so answers live in the system rather than in agents' heads.

  • Supervisor dashboards and agent enablement

    Real-time and trend reporting for supervisors, and role-based training that gets agents productive in the new workspace quickly.

How we work

A delivery approach built for enterprise

  1. 01

    Discovery and baseline

    Understand current channels, volumes, systems and pain points, and agree the measures the transformation will be judged against.

  2. 02

    Operating model and solution design

    Design routing, queues, case taxonomy and knowledge structure with your operations leaders, then map them onto Service Cloud.

  3. 03

    Build and integrate

    Configure the platform and connect telephony and digital channels in sprints, demonstrating a working agent desktop early.

  4. 04

    Pilot with live agents

    A controlled pilot with a real team and real volumes, tuning routing and workspace design on evidence before full rollout.

  5. 05

    Rollout and hypercare

    Wave-based rollout across teams with floor-walking support, followed by structured handover to business-as-usual or managed services.

When it fits

Consider this when

  • Agents swivel-chair between several systems to answer a single customer query.
  • There is no unified view of a customer's interactions across phone, email and digital channels.
  • SLAs, queue health and handle times are invisible until someone builds a spreadsheet.
  • Institutional knowledge lives with long-serving agents rather than in a maintained knowledge base.
  • You plan to introduce AI into service, but today's case data is too unstructured to support it.

In practice

Example engagements

  • A bank consolidating phone, email and in-app service requests into one omni-channel queue with skills-based routing
  • An insurer replacing a legacy ticketing tool with Service Cloud case management and a governed knowledge base
  • A telecommunications provider adding messaging channels and deflecting routine queries to self-service
  • A shared-services operation standardising case handling across business units on a single Service Cloud org

FAQ

Frequently asked questions

What is Salesforce Service Cloud?

Service Cloud is Salesforce's platform for customer service operations. It manages cases across channels, routes work to the right agent through omni-channel routing, surfaces knowledge articles and customer history in one workspace, and gives supervisors real-time visibility of queues and performance.

What is the difference between Service Cloud and Sales Cloud?

Sales Cloud manages the selling process: leads, opportunities and pipeline. Service Cloud manages what happens after the sale: cases, service requests, entitlements and support channels. They share the same platform and customer records, so many organisations run both on one org, which is exactly where a coherent architecture matters.

Can Service Cloud integrate with our existing telephony system?

Yes. Service Cloud Voice provides natively integrated telephony with Amazon Connect or supported partner platforms, and Open CTI connects most established contact centre platforms to the agent workspace. The right route depends on your current telephony contract and roadmap, which we assess during discovery.

How does Service Cloud support AI in the contact centre?

Service Cloud carries Salesforce's AI capabilities to the front line: Einstein features such as case classification, reply recommendations and conversation summaries, and Agentforce agents that can resolve routine requests autonomously and escalate to humans. All of it depends on structured case data and a maintained knowledge base, which is why the platform work comes first.

Do you redesign service processes or just configure the software?

Both, and in that order. Configuring Service Cloud around broken processes automates the dysfunction. Our engagements start with the operating model, including channels, routing logic, case taxonomy and knowledge ownership, and then implement the platform to serve that design.

Keep exploring

Related services and work

  • Data & AI

    Agentforce & Enterprise AI

    Cloud23 designs, builds and operates Salesforce Agentforce agents and enterprise AI solutions that do real work in service, sales and operations, grounded in your data and governed by explicit guardrails.

    Explore service
  • Salesforce

    Experience Cloud

    Cloud23 designs and builds Salesforce Experience Cloud portals, onboarding sites and communities that let customers and partners transact with banks and insurers online rather than in a branch or inbox.

    Explore service
  • Integration

    MuleSoft & Enterprise Integration

    Cloud23 designs and builds enterprise integration on MuleSoft, using API-led architecture to connect Salesforce with core banking, payments, identity and legacy systems for regulated businesses across Africa and beyond.

    Explore service
  • Managed Operations

    Salesforce Managed Services

    Cloud23 is a Salesforce Managed Services Partner that takes ongoing accountability for clients' Salesforce estates — administration, support, development, release management and optimisation under one agreement — delivered by teams across Africa, India and the US.

    Explore service

Ready to talk service & contact centre transformation (service cloud)?

A short conversation with our team is the fastest way to understand whether this is the right engagement for you, and what it would involve.

We use optional analytics cookies to understand how visitors use this site. No marketing tags load unless you accept. See our privacy policy.