Salesforce
Financial Services Cloud
Cloud23 designs and implements Salesforce Financial Services Cloud for banks, insurers and wealth managers across Africa and beyond, from digital onboarding journeys to a single view of the client.
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Salesforce for Wealth & Investment Management
Cloud23 helps wealth and investment management organisations give advisers a complete view of every client relationship and give clients a digital-grade experience, built on Salesforce Financial Services Cloud.
Cloud23 helps wealth and investment managers put the full client relationship — household, goals, portfolio context and interaction history — on one screen for advisers, built on Salesforce Financial Services Cloud and integrated with portfolio and custody systems. The aim is simple: advisers spend their time advising, not reconstructing a client's position from six systems before every meeting.
The firm's onboarding discipline transfers directly from its banking work. Opening an investment account carries the same regulatory spine as opening a bank account — identity verification, KYC, source-of-funds checks — plus risk profiling and suitability documentation. Cloud23 builds these as orchestrated digital journeys with assisted steps where judgement is needed, so onboarding a new client stops being a paperwork project and every compliance artefact is captured as a matter of course.
Cloud23's published case studies sit in banking, including personal and private banking segments; it does not claim a standalone wealth management delivery record. What it offers wealth firms is the same financial-services platform depth — Financial Services Cloud, API-led integration, regulated-industry data handling — applied to the adviser desktop, client onboarding and client portal problems that wealth firms describe in almost identical terms to their banking peers.
The context
Pressures shaping the sector
Fee compression squeezes the economics of advice
Passive products and digital-first competitors keep pressure on fees. The response is adviser productivity: more relationships served well per adviser, which is a systems problem as much as a people one.
Wealth is transferring to digital-native clients
The next generation of clients compares their wealth manager's experience to their bank and their broker app. Relationships that took decades to build can be lost at the point of inheritance.
Adviser time is trapped in administration
Fragmented CRM, portfolio, and document systems mean advisers assemble the client picture manually. Every hour of reconstruction is an hour not spent with clients.
Suitability and conduct obligations demand evidence
Advice must be demonstrably suitable, and interactions auditable. When records live in inboxes and spreadsheets, proving good conduct is slow and uncertain.
Onboarding friction loses mandates
High-value clients will not tolerate weeks of forms. KYC, risk profiling and account opening need to feel as considered as the advice itself.
How we help
Capabilities we bring to the sector
Digital client onboarding with KYC built in
Guided onboarding journeys covering identity verification, KYC and source-of-funds documentation, risk profiling and digital signature — the same discipline Cloud23 applies to bank account opening.
Household and relationship modelling
Financial Services Cloud's householding maps families, trusts, entities and adviser teams, so the firm sees relationships as clients experience them rather than as account numbers.
The adviser desktop
One working view per client: positions and plan context from portfolio systems, tasks, recent interactions and next steps — integrated through MuleSoft rather than re-keyed.
Client portals
Experience Cloud portals for secure document exchange, reporting access and service requests, reducing the volume of routine email between clients and adviser teams.
Unified client data
Data Cloud consolidation across CRM, portfolio and custody sources, providing the segmentation and next-best-action signals that make proactive advice practical at scale.
Where to start
Practical transformation opportunities
- Digital onboarding for investment accounts, with KYC, risk profiling and suitability documentation captured in the journey
- An adviser 360 desktop consolidating portfolio, plan and interaction data into one screen
- A client portal for portfolio visibility, secure document exchange and service requests
- Referral management between banking and wealth arms of the same group
- Compliance-aware capture of advice interactions, so suitability evidence is produced as work happens
- Proactive client review scheduling driven by portfolio events and life events rather than the calendar alone
FAQ
Frequently asked questions
What does Financial Services Cloud offer wealth and investment managers?
A data model built for the industry: households and relationship groups, financial accounts, goals, and adviser team structures, with console views designed for relationship work. Compared with generic CRM, it substantially reduces the custom design needed to represent how a wealth business actually operates, and it keeps the firm on Salesforce's financial-services upgrade path.
How is onboarding different for investment accounts than for bank accounts?
The regulatory spine is similar — identity verification, KYC and AML screening — but investment onboarding adds risk profiling, suitability assessment and, for some clients, enhanced due diligence on source of funds and wealth. The pattern that works is the same one Cloud23 uses in banking: a digital journey for capture and verification, assisted steps where professional judgement is required, and every artefact stored against the client record for audit.
Can Salesforce integrate with our portfolio management and custody systems?
Yes. Portfolio, custody and fund administration platforms remain the systems of record for positions and transactions; Salesforce consumes their data through an API-led integration layer, typically MuleSoft, to give advisers current context without re-keying. The integration is designed so the CRM never pretends to be the book of record.
Does Cloud23 have wealth management clients?
Cloud23's named case studies are in banking, including personal and private banking segments for Standard Bank Group businesses. It has not published standalone wealth management case studies, and does not claim otherwise. The relevant experience is financial-services depth: regulated onboarding, Financial Services Cloud implementation and core-system integration — the same building blocks wealth platforms are made of.
Keep exploring
Related services and work
Data & AI
Data Cloud
Cloud23 implements Salesforce Data Cloud to unify customer data from core systems, channels and CRM into real-time profiles that power personalisation, analytics and AI.
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Experience Cloud
Cloud23 designs and builds Salesforce Experience Cloud portals, onboarding sites and communities that let customers and partners transact with banks and insurers online rather than in a branch or inbox.
Explore serviceIntegration
MuleSoft & Enterprise Integration
Cloud23 designs and builds enterprise integration on MuleSoft, using API-led architecture to connect Salesforce with core banking, payments, identity and legacy systems for regulated businesses across Africa and beyond.
Explore serviceSalesforce
Salesforce Consulting
Cloud23 provides Salesforce consulting to banks, insurers and enterprises across Africa and beyond, covering org audits, target architecture, transformation roadmaps and Centre of Excellence design.
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